Aligning for a Total Tile Solution

Parkside Architectural Tiles and Strata Technical Tiles are aligning to become sister brands, as we aim to become the market leader in the commercial tile specification market by 2025.

With complementary approaches to tile specifications, we’re both known for excellence in service, wide-ranging product offer and the expertise of specification consultants. With a goal to grow share and become the market leader in the commercial tile specification market, our alignment lets us provide architects, designers, specifiers and contractors with a total tile specification solution.

Managing Director Dan Little tells more: “Both companies enjoy a reputation for delivering designers, specifiers and contractors tile specifications that exceed expectation. Each brand also has a clear strategy – Parkside focused on architectural design and Strata on technical solutions – but they share many similarities, including a sustainability pledge with a commitment to become fully net carbon neutral in 2022.

“By combining these areas of expertise, our specification consultants are now able to provide a product and service offer that forms a total tile specification solution for any residential, commercial or infrastructure project. We believe that by closely aligning these brands, we improve service to our customers and will strengthen our position in the market.”