40 For 40 In Partnership With World Land Trust

For every square metre of tiles with over 40 per cent recycled content purchased from our commercial businesses, we will donate 40 pence to World Land Trust, through the conservation charity’s Buy an Acre programme that preserves crucial natural habitats.

Available on 40 ranges with more than 40 per cent recycled content, ’40 for 40’ is part of a range of initiatives to reduce environmental impact with a clear ambition for our Commercial Business Unit to be carbon neutral by 2022. The partnership is part of the work of the Sustainability Council, an internal committee with the task to identify priorities and opportunities to lessen environmental impact in line with the United Nation’s Sustainable Development Goals (SDG).

Brian Linnington, managing director, Commercial Business Unit, says; ‘We’re delighted to announce this partnership with World Land Trust. The charity’s crucial work is hugely important in protecting some of the world’s most threatened habitats, preserving forests and wildlife through permanently protected reserves.

‘Our growing number of 40 per cent recycled content tiles give opportunity for designers and specifiers to provide projects with floor and wall tiles that have proven positive impact while also supporting the incredible work of World Land Trust through 40 for 40.’

Since its foundation in 1989, World Land Trust has helped to secure more than 2,222,247 acres of threatened habitat in 20 countries. The charity pioneered the Buy an Acre concept as a way of purchasing and protecting land for conservation. It now ensures that more than four million acres of land is managed under active protection worldwide.

Jonathan Barnard, CEO, World Land Trust, says; ‘We are very pleased to be working in partnership with Parkside and Strata to save threatened habitat through their 40 for 40 initiative and WLT’s landmark Buy an Acre programme. Together we are taking positive action to protect the home of endangered wildlife and address climate change, and we are grateful for Parkside and Strata’s support of WLT’s conservation work’

The 40 for 40 initiative is part of a range of activities, including working towards ISO 14001  compliance and a research project with the University of East Anglia (UEA) to investigate the environmental impact of tiles through production, supply chain, installation and longevity.